What is eCommerce email marketing and why is it so important?

eCommerce email marketing uses targeted emails to nurture prospects, drive repeat purchases, and build loyalty with an average ROI of $36 for every $1 spent.

How often should I send emails without annoying my subscribers?

Most stores find a sweet spot of 2–4 emails per month, segmented by engagement so active subscribers hear weekly and less engaged ones hear less often.

Which key metrics should I track to measure campaign success?

Track Open Rate, Click-Through Rate, Conversion Rate, Revenue per Email, Deliverability, and Unsubscribe Rate to get a full performance picture.

How can I improve deliverability and avoid spam filters?

Authenticate your domain (SPF, DKIM, DMARC), clean inactive emails, and focus on relevant, value-packed content to boost sender reputation and inbox placement.

What’s the best way to grow my email list with quality subscribers?

Offer high-value lead magnets, use exit-intent and social-media sign-ups, set clear frequency expectations, and incentivize immediate engagement with welcome offers.

$750k Revenue

50% Open Rate

GraduationSource

Generated $750k in email-driven revenue within 3 months.

$750k Revenue

50% Open Rate

GraduationSource

Generated $750k in email-driven revenue within 3 months.

Overview

GraduationSource is a leading provider of graduation apparel and accessories, dedicated to celebrating academic achievements with quality products and exceptional service. Serving over 500,000 graduates annually, they offer a comprehensive range of caps, gowns, diplomas, and more for educational institutions across the United States.

Despite their strong market presence, GraduationSource faced challenges with their email marketing efforts. Their previous platform, Brevo, lacked the advanced automation and segmentation capabilities needed to effectively engage their diverse customer base. This limitation hindered their ability to deliver personalized content, track customer interactions, and optimize campaign performance.

To overcome these challenges, GraduationSource transitioned to Klaviyo, a robust email marketing platform renowned for its powerful automation and analytics features. The migration process involved:

Data Migration: Seamlessly transferring existing contacts, ensuring data integrity and compliance with email marketing regulations.
Template Redesign: Creating responsive, visually appealing email templates that reflect the brand's identity and resonate with various customer segments.
Automation Setup: Implementing advanced workflows, including welcome series, cart abandonment reminders, and post-purchase follow-ups, to enhance customer engagement and drive conversions.
Segmentation Strategy: Utilizing Klaviyo's dynamic segmentation to tailor content based on customer behavior, purchase history, and engagement levels.

The result was a significant improvement in email marketing performance. GraduationSource experienced higher open and click-through rates, increased customer retention, and a boost in overall sales. The transition to Klaviyo empowered them to deliver more targeted, effective communications, solidifying their position as a trusted partner in academic celebrations.

Why us